Friday, 28 June 2013

Digital Media And Society

Presentations in Class

June 17 Monday

Pew report: digital nonprofits optimistic


The article discuss about the Pew Report that informs the public about the issues, trends and attitudes shaping America and the world. It talks about non profit journalism which is also called Think Thank Journalism.
When journalism is practised as a non profit business, it can be termed as non profit journalism.It is normally operated for the goodwill of the people without the concern for making profit. The article talks about the Pew report which looked at 172 news organisations throughout the country. It discuss about the Internal revenue Service(IRS), which is responsible for collecting taxes and interpretation and enforcement of the internal revenue Code. Lets have a look at the relation between IRS and Non profit journalism.
Any individual or team aiming to start a Non Profit Journalism practise must provide various required documents to the IRS.The IRS will identify if the individual or the interested theme have a specific goal which will be aimed to increase the good will of the society or not.

The advantages of Non profit Journalism are given as: Excemption from paying taxes, Can accept donations etc.







Fair Game

When it comes to the case of ethical cyber journalism , it is important that the laws must be in place. The article talks about the need for fair journalism. It is quite easy to paraphrase someone`s words or paragraph or photographs and publish it. So the Centre for social media has produced new policies for the Fair journalism, which is the tenth such consensus document. the new principles are seven in number:

•Fair use applies to the incidental and fortuitous capture of copyright material in journalism
•Fair use applies when journalists use copyrighted material as documentation, to validate, prove, support, or document a proposition. 
•The use of textual, visual and other quotations of cultural material for purposes of reporting, criticism, commentary, or discussion constitutes fair use. 
•Fair use applies to illustration in news reporting. 
•Fair use applies to journalistic incorporation of historical material. 
•The use of copyrighted material to promote public discussion and analysis can qualify as fair use. 
•Fair use can apply to the quotation of earlier journalism. 
. These are policies that have been drafted after a lot of debate about what kind of documentation, comments, photographs one can use/borrow/cite ethically within the parameters of creating new content. The new content can be based on many things along with opinions and reviews of existing material on the internet. Policies like these are best implemented and registered as laws to safeguard the interest of the people who invest their time and energy to add value to the vast content database 



Social Media in smaller markets


The article on Social media in smaller markets talks about the social media editors. It discusses the social media editing and its features which has changed with time. Lets have a look at what exactly a Social editor means.Social Media Editor handles manually tweeting for his newspaper ,setting up Twitter accounts for reporters who wish to tweet and teaching those that are reluctant to jump, handling all things Facebook, and coordinating all of the blogging that the newspaper intends to do both internally and externally.n The role was created in recognition of the growing importance of social networking and the huge part it played in people’s 
lives. Rob Fishman’s   who is the social media editor at the Huffington Post announcement that “the social 
media editor is dead,” prompted plenty of responses, from Adweek to Zombie Journalism and many social media editors and digital media strategists in between.The article by Sara Morrison in the Columbia Journalism Review talks about the ‘social media editor’. The article talks about Anthony De Rosa, Liz Heron and many other famous persons in the media field who transformed themselves into ‘social media editors’. The announcement made by Rob Fishman that the social media editors are dead shows its flux, that the position may not be existing in the near future. Most of the above mentioned disagreed this announcement and talked about the huge need for social media editors in the field. The writer says that most of the local and small media firms are essentially in need of social media editors for them and gives a high scope of job security and profit. The article also shows the interview with the three social media editors of small outlets named Hartford Courant, St. Paul Pioneer Press and The Topeka Capital Journal. The interview shows that the three of them are highly successful in their jobs and has more than 10000 likes in facebook and more than 20000 followers in twitter which is a huge number when being compared with the circulation of these dailies and being a small firm. These statistics shows how powerful is the post of social media editors.

Creation of a Website

Key points while creating a website

Remember that:
- text attracts attention before graphics
- we don't read pages, we scan them
- we don't make optimal choices, we satisfice
- we don't figure out how things work, we muddle through

How good is a website?


1. The audience should not be made to think, navigation should be very easy.
2. WOW factor: attractiveness
3. White space: increases clarity
4. Navigation should answer - Where am I? Where should I go from here?
5. Typography: should be in sync
6. Grid: text and images should be aligned in an optimum manner
7. Colors used should be co-ordinated
8. Consistency: from end to end there should be consistency

Eye Movement:
The eye scans the page in an F pattern.
Also banners are mostly ignored on web pages.
Fancy formatting and words may also be ignored - misunderstood as advertisements.


The short story of the Internet

Internet is the most popular media among the urban masses around the world. Understanding of the history of internet and its entry into different other fields will give the readers an insight about its successful journey. Associated with the journey of internet in media field, the invention of electronic mail had a great role. 1971 marked an important day in which the first email was sent by the computer engineer Ray Tomlinson. Later the first networking protocols TCP/IP were formulated. The concept of world-wide network was brought about in the year 1982 and the internet took its birth in its full shape on January 1, 1983.  Later in 1991 Tim Burners Lee came up with the world wide web (www) with hypertext transfer protocol as the foundation for the data communication of world wide web.
Web 1.0 is the first stage of the world wide web linking the hyperlinks. Later Web 2.0 came which allowed the users to interact and involve with each other through the platform of social media as the creators of user generated content in a virtual community. Thus the new era of social networking sites became a reality. Following this the new media came as the strongest media where users were the creators and members involved in the media.
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